Digital Organizing Tech: 2020 Investments and Learnings

  1. What core functionality do we need to build to enable staff to execute on their voter contact program plans?
  2. How can we design the most intuitive volunteer experience across our platforms that achieves our organizing goals?
  3. How do we ensure our tools can scale to handle the massive volunteer energy being built up across our voter contact programs?

Platform Learnings

When needed and if possible, utilize dedicated infrastructure and run with two tools for core programs

Personalization is key to optimizing on multiple goals simultaneously

Website experience for PA visitors

Experiment with new methods and platforms

Scale how you guide your supporters and volunteers

Automate core and time consuming tasks for your staff and volunteers

Strategy and Operations


  • Core functionality also included stability and scalability improvements to make sure platforms could stay up as growth rates exponentially grew — and these were always prioritized first. The exception sometimes was quick wins to solve strong pain points or critical upcoming program needs.
  • Before investing in optimizations, we made sure to prioritize capturing platform utilization data. This helped to understand where to invest improvements in and learn more about volunteer and voter behavior.
  • Optimizations generally were looked at through a lens of increasing voter contact attempts, improving quality of attempts, or improving staff workflows.
  • Quality vs. quantity is a hard balance to strike — but we’d evaluate that trade-off by looking at analytics (e.g. comparing growth rate of voter contact attempts vs. retention / conversation quality) and feedback of pain points affecting staff/volunteers.

Buy vs. build

Support and feedback loops




Organizing enthusiast. Past: Digital organizing platforms director @JoeBiden | @ewarren | @LetsMobilizeUS | @highergroundlab | @HFA

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Vishal Disawar

Vishal Disawar

Organizing enthusiast. Past: Digital organizing platforms director @JoeBiden | @ewarren | @LetsMobilizeUS | @highergroundlab | @HFA

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